September 22, 2023

In Could of 2023, Clermont Resort Group, identified for making “inns as distinctive as you,” will remodel the Laborious Rock Resort London into The Cumberland. The Cumberland will proceed to advertise London’s cultural and music scene, motivated by its illustrious previous as a haven for music greats, because of its prime place in Marble Arch.

After the huge rebranding of Clermont Resort Group, previously Nice London Hospitality (glh), the choice was made to rediscover The Cumberland, which is situated reverse Marble Arch on the junction of Oxford Road and Nice Cumberland Place. This helps the corporate streamline and reposition a lot of its property property below its major manufacturers, which is able to permit it to compete extra successfully within the journey, hospitality, and leisure markets.

The Cumberland is getting a makeover that may embrace new eating choices, up to date leisure venues, and a extra sturdy assortment of assembly and occasion areas that may all be reserved via a single, streamlined on-line portal.

Clermont Resort Group CEO Gavin Taylor says, “The journey with Laborious Rock Worldwide has been helpful, and as we begin a brand new chapter of growth, our focus will stay on offering nice experiences and high quality service for our visitors on the again of The Cumberland’s wealthy historical past in London and the music scene.” The resort is about to show 90 years outdated, and all through its lengthy historical past, it has hosted the likes of Bob Dylan, Diana Ross, Jimi Hendrix, and Buddy Holly, to say just a few. The Cumberland is a good addition to the opposite inns within the Clermont Resort Group’s portfolio, which serves the wants of each leisure and enterprise vacationers. We stay up for offering further particulars in regards to the venue’s plans within the coming weeks and months.

Laborious Rock Worldwide’s Chief Working Officer Jon Lucas says, “London will all the time be particular to us as the town that gave beginning to our model, and it has been an honor to carry our legendary fashion of hospitality to the folks of London on the Laborious Rock Resort London since 2019. Laborious Rock Worldwide thanks the entire workers on the Laborious Rock Resort London for his or her exhausting work over the previous 4 years, in addition to the entire clients who’ve stayed there. We recognize Clermont Resort Group’s cooperation and need them one of the best as they hand over the reins to The Cumberland.

All reservations will likely be honored on the newly rebranded 1,000-room resort, which is able to change into The Cumberland by the top of Could and reveal further enhancements within the following months.

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